If you watch TV or ever flip through a glossy magazine, you are bound to have seen ads conjured up by Big Pharma working with slick advertising agencies. As it turns out, what they are selling isn't necessarily health -- or the truth. They are pushing pills, even if they have to twist the facts a bit about what their drugs do, who needs them and why. Now a new study just published in the American Journal of Public Health concludes this prescription drug direct-to-consumer advertising (DTCA) carries significant risks for the public.
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